Wisdom of Life

Project 11

The Use of Information and Communications Technology for Large-scale Implementation of IntegratedPestManagement (IPM) 

Timeframe :

60 Months

Donors / Sponsors:

Private Entrepreneurs

Geographical Coverage :

Punjab andSindhProvinces

Objectives :

  • Educate and familiarize the farming communities in the application of ICTs including digital broadcasting, internet/e-mail and satellite information devices for large scale IPM implementation.
  • Training and preparation of the Mater Trainers among the communities who could play leading role for implementation of IPM technologies for various crops.
  • Popularize the concept of Community IPM by raising awareness and training the stakeholders by conducting Training of Trainers (TOT) and Farmer Field Schools (FFS) through the application of ICTs.
  • Integrate and compile all the IPM research findings available at the national level and prepare ground for their large-scale dissemination among communities through the electronic media.
  • Implementation of IPM by the involvement of CBOs and NGOs with the view of their capacity building in environmental protection by minimizing use of chemical insecticides with main focus on POPs and promoting alternative environment friendly methods.

Activities :

  • Implement IPM at farm level with the approach of Community IPM and disseminate the information through application of ICTs.
  • Establish ICT Centers in the main agricultural areas ofPakistansuch asMultan,Hyderabad,Quetta, Swat and Gilgit in collaboration with CBOs and NGOs already working with funding from UNDP-GEF Program.
  • Conducting Training of Trainers (TOTs) andFarmerFieldSchools(FFSs) as distance learning courses by the use of ICTs for those areas which are far from the ICT Centers.
  • Produce electronic promotional material, make effective use of media and hold national level conferences and train communities in the use of digital broadcasting.
  • Establish an electronic network of IPM experts and develop consensus about a unified implementation approach. This will be undertaken by contacting the experts and convincing them about importance of the project and its implementation strategy.
  • Launching project website to strengthen the networking process among IPM experts.
  • Prepare a set of recommendations for government to adopt IPM as part of national policy.

Outputs :

  • A trained manpower in IPM through ICT application available to the farming communities, private and public sector.
  • IPM packages for various crops available to the farming communities through the Master Trainers to replicate in other areas.
  • Training modules and promotional material on IPM of various crops available electronically.
  • An electronic network of IPM experts established.
  • Government to be convinced to make IPM as part of national policy.
  • There will be greater awareness about hazards of Persistent Organic Pollutants (POPs) among the farming communities.


Conserving Natural Resource Base and Promoting Human Development through Sharing Knowledge, Exchanging Practices and Co-creating Future